travis scott birds in the trap sing brian mcknight

One day, hopefully, people might finally catch on. When the 2016 Grammy nominations were announced and Birds was left off the list, Travis let his frustration known in an interview with Billboard. Despite the lackluster performance, Birds still made several lists for the best albums of 2016. It sold only 3,000 more units in its first week than his debut album Rodeo (2015) and less than Huncho Jack, Jack Huncho (2017), his joint mixtape with Quavo. Birds sold 88,000 units in its first week and missed its sales projection. He inadvertently squashed Birds’ runway to hype an album that was still more than two years away.

Travis Scott announced Astroworld in the middle of Birds’ promotion run-less than four months before Birds was released. While a multi-beat song can bring a track to new heights, a multi-album promotion strategy can reduce the eclipsed album’s run to a tepid crawl. His sophomore album Birds in the Trap Sing McKnight (2016), got eclipsed by Astroworld (2018) before it could truly define itself. Unfortunately, this approach repeated itself in the wrong place when Travis Scott promoted two albums at the same time. Each beat is strong on its own, but the first beat can easily get eclipsed by the second, where the song’s complete production often shines brightest. In his gritty masterpiece “90210” and the summer jam “Sicko Mode”, the Houston rapper layered in multiple beats from different producers within the same track. One of Travis Scott’s claims to fame is the mid-song beat switch.

Travis scott birds in the trap sing brian mcknight